predictingpersonalityPredicting Personality
November 2019

Predicting Personality is a hardcover book published by Wiley in November 2019 about using AI to understand people and win more business. It’s he ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers.





Startup Marketing Playbook
August 2017

Playbook of 50 articles for new B2B marketing leaders. It contains deeply tactical guides, from hiring marketers to generating leads.

startupscustomers Startups <3 Customers
January 2015

Guide to the basics of sales and marketing, particularly helpful for technical founders and employees at B2B startups.

gettingorganizedGetting Organized
February 2013

Manual for building a successful students organization at a university, using the Northeastern Entrepreneurs Club as the case study.