Books

shareog
Startup Marketing Playbook
August 2017

Playbook of 50 articles for new B2B marketing leaders. It covers the tactical stuff, from hiring to generating leads.


startupscustomers Startups <3 Customers
January 2015

Guide to the basics of sales and marketing, particularly helpful for technical founders and employees at B2B startups.


gettingorganizedGetting Organized
February 2013

Manual for building a successful students organization at a university, using the Northeastern Entrepreneurs Club as the case study.