Predicting Personality is a hardcover book published by Wiley in November 2019 about using AI to understand people and win more business. It’s he ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers.
Startup Marketing Playbook
Playbook of 50 articles for new B2B marketing leaders. It contains deeply tactical guides, from hiring marketers to generating leads.
Startups <3 Customers
Guide to the basics of sales and marketing, particularly helpful for technical founders and employees at B2B startups.
Manual for building a successful students organization at a university, using the Northeastern Entrepreneurs Club as the case study.