As a continuation on last week’s post on the value of design, I want to give credit to a very important part of design: photography. Photography is an amazing art form and when done well, functions just like great graphic design to elicit a feeling from the viewer, and look beautiful at the same time.
With that said, not all photography is created equal. There is a low barrier of entry to photography – many amateurs can get into it quickly as high quality digital cameras have plummeted in price. There is no comparison though between an amateur photographer and a passionate artist. I am proud to work with Dan McCarthy, the NU Entrepreneurs Club’s Media Manager, who is most certainly the finest representation of the latter. Dan put it best when he described it as the difference between taking snap shots and photographs. Great photographs are able to capture people showing an emotion. These are the photos that elicit the greatest response, and when it comes to marketing, these are the photographs that every business must have.