Becoming an Influencer

I am very excited to announce that I will be joining the team at influencers@ as COO after graduation!

Influencers@ is an influence marketing agency that hits the streets and interwebs to help brands and solutions become the most talked about, wanted, and shared among the 18 to 30 year old demographic. We generate and delivers influence marketing via word of mouth campaigns, product sampling, street team promotions, brand ambassador programs, event promotion, staffing and promo tours. We also just launched our first software product, ChatterMob, which is currently in private beta. 

I first met the Chief Imagination Officer (CEO), Spencer Bramson, at the beginning of the semester when I invited him to be a speaker at the NU Entrepreneurs Club. The room was packed with students wanting to hear the story of how a 7 month old startup run by a 22 year old CEO could be earning revenue, running marketing promotions for major events like CollegeFest and here is the kicker – they have a ball pit in the office. I am incredibly excited about this company, and here is why:

1. Spencer Bramson is an absolute maniac

When Spencer spoke at the E-Club, we named the event “Marketing Maniac” and it fit perfectly. Spencer is the kind of guy that gets stuff done, and in the business world that means he delivers value to customers and drives revenue. He previously co-founded BuzzU and grew the revenue to over 6 figures at the ripe age of 20. Put simply, Spencer is a business rockstar.

2. We are earning revenue and profit… cash!

There is something to be said in the startup world about actually making money. After immersing myself in the Northeastern and Boston entrepreneurial ecosystem, I found that I am most attracted to companies that have simple business models: we deliver value to a customer and that customer pays us. Turning a profit at 8 months old is impressive and it is a cornerstone of the influencers@ culture. We are a business and darn proud of it.

3. A culture of ball pits, nerf guns and feety pajamas

This company easily has the most unique culture I have ever seen. There is a ball pit in the office. There is a wall of nerf guns. My sign-on bonus included a pair of feety pajamas, which I am encouraged to wear at the office. There is a lot more to this culture than meets the eye… it is a fascinating exercise in creating an atmosphere that is super appealing to college students to work in. 

4. Mix of service and tech product

On one side, we offer our clients influence marketing services in the form of campaigns, events, product sample distribution, etc. At the same time, we have just launched our first product into private beta, ChatterMob, which is a web platform where all you have to do for free stuff is chat. This unique mix of both service and product offerings provides a ton of exposure for anyone involved to see how different models can work together.

5. Wicked cool customers

We ran the marketing campaigns for CollegeFest and other clients include CampusLive and Mr. Youth. For a tiny new start-up, influencers@ has attracted an impressive list of paying customers, and this is just the beginning.

6. Building a key core competency: customer acquisition

Every entrepreneur knows that one of the greatest challenges is customer acquisition. When it comes to acquiring users and building brand awareness in the 18-30 year old demographic, we kick ass. That is why we love to work with local start-ups like PXT MoneyJebbit and SplashScore to help them build their user-base.

7. Learning and mentor-ship opportunities

My philosophy is that you learn best by doing. influencers@ is giving me an opportunity to take on serious responsibility and learn the way every entrepreneur should: by being in the trenches and having pressure. On top of that, I have an excuse to engage with fantastic mentors like Ryan Durkin to learn the ins and outs of operations. 

8. A wide open path to grow

Perhaps the most exciting aspect of this opportunity is the potential to grow. We have ideas, but there is no way to really know what influencers@ will be like 18 months from now. By being part of a start-up that has the flexibility to capitalize on new opportunities that come our way, the possibilities are endless. And wow is that exciting.

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