This is article #50 out of 50 in The Startup Marketing Playbook.
Here we are… the last post in this blog series of building a marketing team at a B2B startup. We’ve covered a tremendous amount in the last 50 posts, and hopefully the content has been helpful in growing your team. As a startup evolves, the marketing needs and team structure will as well.
In this final post, let’s consider what you need to account for as you scale the marketing function for a growing business. For my team at Netpulse, we hit a certain level of growth where we started to struggle with challenges such as:
- We’re out of content ideas… what do we write about?
- Did our team grow too fast… what should our interns do?
- Are we seeing diminishing returns from our inbound strategy?
To help answer those questions and more, let’s outline a philosophy on scaling marketing: