Clarity as Clear as Glass

“Assuming makes an ass out of you and me.”

I make it a point to focus on clarity with my team. This plays off the old saying that “assuming makes an ass out of you and me.” I may have an idea for a project, or a specific deliverable that I need someone on my team to take care of. If you want something done right, you need to be explicitly clear with exactly what you need, the format you need it in and the deadline. I use bulleted lists, bold things and use key words like “action items” and “deliverables.”

If I am on a team and get these kinds of instructions from the project manager, there is no excuse to get it wrong, because it is so drop dead obvious, and everyone knows it. 

It’s really easy to be clear. Use the following guidelines when outlining instructions:

1. No big words.

Use simple language that is easy to read and digest.

2. Don’t write long paragraphs.

Bulleted lists are your best friend.

3. Bold what is important.

People’s eyes will go right to it.

4. Format documents.

Use tables, use visuals. My professor and serial entrepreneur, Bruce Russell, explained it best that the important stuff should jump right off the page.

5. Be careful with acronyms.

I only use acronyms when my team either knows them, or I want my team to learn them by searching on Google.

6. No extra information.

Tell people what they need to know. Nothing less, nothing more.

What are the advantages of clarity?

  • Less mistakes
  • Less frustration
  • Faster delivery times
  • Things get done right the first time
  • Happier team

So, next time you are writing a Goliath email that seems more like a Harry Potter novel, take a step back and ensure that things are concise and the important information is abundantly clear.

5 Ways to Be a Great Mentor

Especially in the world of entrepreneurship, having great mentors and being a great mentor is crucial. Mentors can act as guides for a young entrepreneur, helping them avoid classic mistakes, making key introductions and serving as a teacher far after college graduation day.

Over the past few years I have had multiple mentors, and been a mentor myself to others. As President of the Entrepreneurs Club, a key part of my role is to act as a mentor to all 640 of our members, and especially to the younger students leading the club on our executive team. On top of that, I am honored to have quite a few great mentors to guide me, such as Graham Brooks at .406 Ventures, Gordon Adomdza at Northeastern University, and Ken Coleman, co-founder and former EVP at TimeTrade Systems.

So what makes a great mentor? There are varying degrees of how intense the relationship can be. In some cases, it is just a check in once in a while and an open line of communication to ask questions. When I play the mentor role, I like to take a very hands on approach. Especially for my younger colleagues, my goal is to give them tangible feedback, advice points and action items that they can use to advance their careers. More specifically, I suggest a mentor does the following:

1. Be critical

I call my mentees out a lot, anytime they make a mistake. I clearly explain to them where they fell short and how they can improve. It’s much better they hear this from you so they can improve for when it counts.

2. Focus on soft skills

This means proper business acumen, wording in emails, etc. I am constantly reviewing sent emails / any written doc (ie a resume) with my mentees and making suggestions for improvement.

3. Make introductions

And make a lot of them. Build up your mentees’ networks. I make many intros via email and suggest my mentees set up meetings.

4. Guide, don’t do

Be sure to make suggestions, but never give orders and never do the work for your mentee. I always use the phrasing when making a suggestion "I would consider doing X"

5. Suggest tangible action items

I always provide, in bullet list format, clear ideas for my mentees to consider executing to contribute to and advance whatever they are working on.

Ultimately, the relationship will depend on the time, flexibility and personality of the both the mentor and the mentee. If you want to find a mentor of your own, there are plenty of great programs in Boston to help you, like Sean Lindsay’s Founder Mentors or Northeastern University’s venture accelerator, IDEA.

I’m Back! Update on the Entrepreneurs Club

Alright, I admit it – I’ve slacked on this blog. I mean seriously, my last post was in October. But have no fear, I’m back with the energy and enthusiasm of a kid after eating an entire box of oreos (or me, after eating an entire box of oreos…)

The past semester has been an incredible journey. In addition to finally being a senior, I took on the reigns as President of the Northeastern University Entrepreneurs Club. I first got involved with the club my freshmen year when there was rarely more than 15 people in the room at any given meeting. Now, our team has grown the organization to be one of the largest at the university, attracting 100+ students every week to our kick ass Get Togethers, where we invite a passionate speaker, network, build skills and enjoy free pizza with our community of student entrepreneurs.

By the numbers since September, Entrepreneurs club members have launched 17 new student ventures, picked up thousands of dollars in funding, signed up hundreds of new customers for Zaarly, mentored 40 low-income high school students, invited 11 CEOs and founders to speak and created leadership opportunities for dozens of students at Northeastern.

The club has grown like no other, and it is all thanks to the entrepreneurial attitude of our members. Students have created new programs, reached out to C-level executives, led activities and ultimately demenstrated how Northeastern’s worldclass programs prepare students to not only get lots of job offers, but to create their own jobs.

This role has been one of the best experiences I have had the privilege of earning during my college career. I have learned so much about managing people, scaling an organization, event planning and execution, fundraising and a myriad of other invaluable skills. I’m looking forward to continuing the momentum this upcoming spring semester!

Not all Photography is Created Equal

As a continuation on last week’s post on the value of design, I want to give credit to a very important part of design: photography. Photography is an amazing art form and when done well, functions just like great graphic design to elicit a feeling from the viewer, and look beautiful at the same time.

With that said, not all photography is created equal. There is a low barrier of entry to photography – many amateurs can get into it quickly as high quality digital cameras have plummeted in price. There is no comparison though between an amateur photographer and a passionate artist. I am proud to work with Dan McCarthy, the NU Entrepreneurs Club’s Media Manager, who is most certainly the finest representation of the latter. Dan put it best when he described it as the difference between taking snap shots and photographs. Great photographs are able to capture people showing an emotion. These are the photos that elicit the greatest response, and when it comes to marketing, these are the photographs that every business must have. 

You Catch More Bees With Honey

You know that old saying, “you catch more bees with honey than with vinegar?” As silly as it sounds, it works so well in the real world. Yesterday on my way to class, I noticed a table with a large group of students gathering around it. Upon looking closer, they were all filling out surveys. Now I may not be in on the hippest things to do on campus, but generally us college students aren’t super excited about surveys. They are annoying, time consuming… bleh. 

Well, next to the surveys were 5 big bowls of different candy, and when students finished the surveys, they got a cup and could fill it with as much candy as they could fit. I think NU Dining Services deserves a round of applause for this one. They mastered a brilliant business technique… taking something that isn’t so fun and incentivizing it, and just knowing about the incentive makes it fun for the user. Everyone wanted some candy, and suddenly filling out a survey didn’t seem so bad at all.

There is No Substitute for Great Design

I have an immense respect for great design, and every entrepreneur and business leader needs to agree. When I think about design, I consider not necessarily what something looks like, but about the feelings that it can create. Making a logo or banner beautiful is one thing, but creating it so it arouses a feeling from the people who see it is so much more powerful. 

As a manager, I am all about cutting costs and increasing efficiency. But design is a department that I know brings a massive ROI. Having a corporate identity and marketing material that is stunning and captures the feelings of my customers/users/members is worth every bit of time and capital. Take note, CFOs!

I have had the pleasure of working with quite a few designers over the years, and one that I am proud to recognize is Wells Riley, creative director at Bionic Hippo. While still a student at Northeastern, Wells created a full service design shop and continues to produce master piece after master piece for all of his clients. Finding designers like Wells isn’t always easy, but it is an absolute necessity for business success. 

How to Choose a Great Startup Lawyer

As you are venturing into uncharted territory building a startup, having the proper legal protection and organization is not at the forefront of every entrepreneur’s mind. But after all of the building and planning and coding, making sure that your IP, partners and company are protected is absolutely paramount to ensure smooth sailing when you hit it big.

As you are seeking out a firm / lawyer to work with to form your corporation and initial IP protection documents, consider the following:

  • Does the lawyer specialize in startups? 
  • Does the lawyer have a strong track record in representing successful entrepreneurs?
  • How involved are they in the entrepreneurial community?
  • Have they ever started a company themselves or been deeply involved in a startup?
  • Are they willing to defer fees until you raise capital?

Additionally, you need to consider how a lawyer is going to treat you. Do they have tons of clients that will get more attention than you?

For my last startup, I worked with Glen Caplan and John Fogg of Robinson Bradshaw in Chapel Hill, NC. They hit the nail on the head with every point I described above. I knew I was in good hands based on the following:

  • Prompt responses: when I emailed Glen or John, I get a response back generally within an hour. 
  • Insightful responses: when I asked a question, I didn’t get back a bunch of legal jargon. Instead I received detailed, insightful responses in language that I could understand.
  • Culture fit: these were guys I would invite over to a BBQ… genuinely nice people that are a pleasure to work with.

Ultimately, you need to find a lawyer that is competent, values you as a client, and is someone that you can trust. And remember, it’s much cheaper to get it right the first time as opposed to cleaning up a legal mess later!

Only 2 AP Classes??

Flash back to 9th grade history class. The teacher passed out an assignment, some sort of research and essay stuff. But there was a catch – students in the class had a choice to do a second assignment instead. The second one involved completing a longer reading, and writing a lengthier, more complex essay. This alternate assignment was mandatory for any student who wanted to apply for AP World History the following year.

So 14 year old me looked at the teacher and said (in my head of course), “so let me get this straight. You’re giving me homework, and then you’re saying I have the opportunity to volunteer to do even more homework. Are you freakin’ crazy?

I didn’t like homework very much, so I opted for the first assignment and never looked back. I certainly worked in high school, but I wasn’t up until 2am every night writing papers nor was I struggling through advanced calculus. I took the normal classes (plus 2 AP’s and college level Spanish) and excelled.

Everything in high school and beyond is about trade-offs and opportunity costs. I chose to not pursue an excessively rigorous courseload in part so I could have more free time outside of school. And when I was 14, I used that free time to start my first business, Armonk Computer Solutions.

Over the next 4 years, while many of my peers were sweating through AP Euro, I was learning the fundamentals of customer service, marketing, accounting and technology. I learned how to talk to people and how to sell. This wasn’t coming from a book – it was real world, first hand experience. 

The bottom line here is about passions. I wasn’t passionate about any of the subjects offered in AP. To this day, I still believe that I got more value out of starting a company than I would have gotten spending my afternoons outlining an AP biology textbook.

How I Admitted Myself to Duke University

In the fall of 2010, I accepted a spring semester internship in Durham, NC. At that time I didn’t know anything about North Carolina, nor did I know a single person there. I wanted to change that.

I decided that it would be great to have some friends when I got to Durham. I would be located just a mile away from Duke University, full of interesting people – a great place to start. So, I sent emails to strangers. I searched the internet for the student leaders of the entrepreneurship community at Duke and introduced myself: “Hey, I think what you’re doing is cool and although I  don’t have any affiliation with your school, I’d love to get involved.” And to my surprise, my inbox filled with enthusiastic replies, welcoming me to the community.

Fast forward a month and I arrive in Durham. I begin following up on those emails and arranging meetings. Within the first week I had met with several student leaders and Presidents of clubs. I began attending executive board meetings and providing input from what I had learned running the Entrepreneurs Club at Northeastern. All of the groups had websites, although some of them were outdated. So I offered to re-design them, for free. Of course I was met with an enthusiastic yes and over winter vacation I began to code several new websites for the Duke Entrepreneurship organizations.

A week later, I was introduced to a professor in the Markets & Management program and after telling him my story, he invited me to participate in his class. Within 3 weeks of being at Duke (minus vacation), I was:

  • Participating in the executive board operations of clubs
  • Taking a senior capstone class… and doing homework!
  • Rushing two selective living groups (living communities on campus)
  • Went to my first Duke basketball game, and then another.

Now fast forward another few weeks and I was:

  • Planning & executing events for the InCube selective living group rush
  • Starting a company with a freshman computer science major
  • Meeting more key people at Duke then many seniors knew

I had quickly accomplished my goal of making friends – but the experience ended up becoming so much more. I gained an entirely new perspective by immersing myself in a university that was so different than the one I had been at before. I went from not knowing anybody to walking through Duke campus saying hi to people around every turn.

What did I learn?

  • People will give you amazing opportunities if you have the guts to ask
  • If you create advantage instead of taking advantage, everyone wins
  • Duke & Northeastern are completely different – more info coming later

Is Start-up Weekend the Best Matchmaker?

With the popularity of programs like Startup Weekend and 24 hour hackathons, it is becoming common for entrepreneurs to start building something with a bunch of random people and then afterwards decide they are all going to start a company together. 

Starting a company is a big deal, it’s dangerously close to a marriage. One of the most important decisions you make is who will be on the team, so when you’re thinking about partnering up, consider the following:

  • How much do I know about this person? Do I know who they truly are?
  • What are their past experiences? Do others speak highly of their work?
  • What are their values?

Ultimately, it is tricky to get the answers to all of those questions. I say, give it a try for a little while with no-strings-attached… see how everything works before you sign the papers.

Ideally, you want a mix of different strengths and weaknesses with less overlap. I.e. my partner is a rockstar hacker and I can sell water to a well. Creating balance and leveraging people’s core competences are keys to building a great team.