50 Post Blog Series on Startup Marketing

In January 2015, I published Startups <3 Customers, a guide to sales and marketing for technical startup people. The goal was to give beginners a ridiculously easy way to understand the fundamentals of building a sales and marketing organization in a B2B startup.

If you’ve read that guide and kicked off sales and marketing at your startup, awesome! You’ve probably noticed that there are a lot more details to be covered, especially when it comes to the nitty gritty of actually executing successful sales and marketing.

To help break it down, I’m excited to kickoff a series of 50 blog posts that cover those nitty gritty details for marketing. Similar to Startups <3 Customers, these posts are designed for folks new to inbound marketing. They’ll help you understand more detail of the many facets of building a world class marketing organization.

I hope you enjoy them, and if you have any questions feel free to reach out anytime: skloot.org/contact.

1. How to Use Inbound Marketing and Content Strategy

2. How to Use Closed Loop Marketing

3. How to Launch a Marketing Automation System

4. How to Launch a CRM

5. How to Structure a Marketing Team

6. How to Create an Annual Marketing Plan

7. How to Manage Lifecycle Stages

8. How to Hire the First Marketer

9. How to Craft a Startup’s Story

10. How to Create Personas

11. How to Track 9 Marketing Metrics

12. How to Host a Webinar

13. How to Write an Ebook

14. How to Enable Marketing Partners

15. How to Hire a Marketing Intern

16. How to Manage CRM Imports

17. How to Manage PR Strategy

18. How to Align Marketing, Sales and Customer Success 

19. How to Launch Product Marketing

20. How to Design for Marketing

21. How to Advertise in Print

22. How to Score Leads

23. How to Create an Infographic

24. How to Develop a Brand Strategy

25. How to Organize Content

26. How to Craft a Marketing Budget

27. How to Nurture Leads

28. How to Manage Trade shows

29. How to do Customer Marketing

30. How to Launch a New Product

31. Rise of the Technical Marketer

32. How to do Email Marketing

33. The Marketing Stack

34. How to Manage Events

35. How to Grow Social Media

36. How to Grow a Blog

37. Marketing for Employee Recruiting

38. How to run Marketing Team Meetings

39. How to Create Sales Collateral

40. How to Pick Marketing Swag

41. How to Train Sales Team on Messaging

42. How to Manage Marketing Dashboards

43. How to be a Thought Leader

44. How to Market Internationally

45. How to Launch a Startup’s Website

46. How to Optimize Landing Pages

47. How to Integrate CRM and Marketing Automation

48. How to Launch an Online Course

49. How to Communicate Marketing ROI

50. How to Scale Marketing for Growth



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